From Insightto Impact

We bridge the gap between upstream marketing and product development by leveraging a process that forms the foundation for medical devices to succeed clinically, commercially, and operationally.

Our approach is grounded in real-world insights, unmet needs, and market opportunities, leading to strategies that are both defensible and actionable.

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Our agile, three-phase process keeps insights at the center, aligning product decisions with stakeholder priorities and clinical realities. While the process drives progress, it is our experience that creates the environment for exceptional results.

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Upstream
Intelligence

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Product
Creation

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Gear
for Launch

Launch Your Product
Diagram illustrating factors contributing to a successful product launch, including system admin, competitive landscape, margin, clinical users, infection control, nursing leadership & admin, patients, risk management, and their interconnected roles.

Phase 1: Upstream Intelligence

Uncovering Needs & Shaping Opportunity

Evaluate Market Trends
Analyze data to ensure there’s an attractive landscape

Competitive & Financial Analysis
Evaluate market positioning, competitor performance, and pricing dynamics to identify opportunities and optimize profitability

Stakeholder & Needs Assessment
Identify key decision makers and influencers across the care continuum, and uncover inefficiencies, risks, and unmet needs that shape product opportunity


Regulatory Landscape
Understand the regulatory pathway and required go-to-market testing


Ensure Viability
Make an informed decision before you devote time and resources

Phase 2: Product Creation

Turning Research into Solutions

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Ideation & Design
Generate creative solutions using afresh perspective

Prototyping & Design Refinement
Use an iterative process to evaluate concepts against stakeholder needs and success criteria, refining designs to optimize usability


Design for Manufacturing
Ensure each product is engineered for efficient production, enabling faster scale-up and streamlined operations


Testing
Assess claims substantiation and conduct testing for strategic & successfulmarket positioning


Profitability Confirmation
Once design is locked, confirm margins through a comprehensive financial assessment

Phase 3: Gear for Launch

Scaling Smart &
Launching Strong

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Global Sourcing
Identify and select manufacturing partners capable of producing a high-quality, cost-effective product


Sales Channel Optimization
Establish sales partnerships, define pricing strategy, and confirm market positioning for maximum impact


Product Quality
Confirm success criteria and implement an inspection methodology that ensures only the highest quality product reaches your end user


Launch Success
Start selling by leveraging marketing strategies inspired by phase 1 and working with the factory to forecast and produce product to meet demands

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